McWilliam, Gil: search on Z-Library

The world's largest scientific articles store. 70,000,000+ articles for free.

1

Managing brand equity: Capitalizing on the value of a brand name: David A. Aaker. New York: The Free Press, 1991. 299 pages, £24.95

Journal:

International Journal of Research in Marketing

Year:

1993

Language:

english

File:

PDF, 85 KB

english, 1993

2

Using metaphors in new brand design

McWilliam, Gil, Dumas, Angela

Journal:

Journal of Marketing Management

Year:

1997

Language:

english

File:

PDF, 1.81 MB

english, 1997

3

Accounting and Auditing for Brands: What Exactly Are We Valuing?

McWilliam, Gil, de Chernatony, Leslie

Journal:

Managerial Auditing Journal

Year:

1991

Language:

english

File:

PDF, 677 KB

english, 1991

4

The Varying Nature of Brands as Assets

de Chernatony, Leslie, McWilliam, Gil

Journal:

International Journal of Advertising

Year:

1989

Language:

english

File:

PDF, 765 KB

english, 1989

5

Corporate promises and corporate performance

Gil McWilliam, N. Craig Smith

Journal:

European Management Journal

Year:

1986

Language:

english

File:

PDF, 808 KB

english, 1986

6

Article not available electronically: Alloy.com: Marketing to Generation Y, Gil McWilliam, John Deighton

Gil McWilliam, John Deighton

Journal:

Journal of Interactive Marketing

Year:

2000

Language:

english

File:

PDF, 145 KB

english, 2000

7

The strategic implications of clarifying how marketers interpret “brands”

de Chernatony, Leslie, McWilliam, Gil

Journal:

Journal of Marketing Management

Year:

1989

Language:

english

File:

PDF, 1.19 MB

english, 1989

8

Going places in Webtown: A new way of thinking about advertising and the Web

McWilliam, Gil, Hammond, Kathy, Diaz, Andrea

Journal:

Journal of Brand Management

Year:

1997

Language:

english

File:

PDF, 795 KB

english, 1997

9

Machine Learning in Additive Manufacturing: A Review

Meng, Lingbin, McWilliams, Brandon, Jarosinski, William, Park, Hye-Yeong, Jung, Yeon-Gil, Lee, Jehyun, Zhang, Jing

Journal:

Year:

2020

File:

PDF, 2.31 MB

2020

10

Strategic brand management: New approaches to creating and evaluating brand equity: Jean-Noël Kapferer. London: Kogan Page, 1992. 218 pages, £28.00, ISBN 07494 067 6. Translated from “Les Marques, Capital de L'Entreprise”. Paris: Les Éditions D'Organisation, 1991. 367 pages, 185 FF, ISBN 2-7081-1296-1

Journal:

International Journal of Research in Marketing

Year:

1993

Language:

english

File:

PDF, 719 KB

english, 1993

11

Branding Terminology – The Real Debate

McWilliam, Gil, De Chernatony, Leslie

Journal:

Marketing Intelligence & Planning

Year:

1989

Language:

english

File:

PDF, 332 KB

english, 1989

12

Low involvement brands: is the brand manager to blame?

Journal:

Marketing Intelligence & Planning

Year:

1997

Language:

english

File:

PDF, 178 KB

english, 1997

To build up a library is to create a life. It’s never just a random collection of books.

— Carlos María Domínguez

Official channel

Z-Library Desktop Launcher

Z-Library Since 2009 support@1delivery.pm

EnglishРусскийEspañolItalianoελληνικάاللغة العربيةBahasa IndonesiaBahasa Malaysiaहिन्दीDeutschFrançaisPortuguêsУкраїнськаPolski中文繁體中文日本語Tiếng ViệtAzərbaycan DiliՀայոց լեզուภาษาไทยTürk Diliქართველიবাংলাپښتوతెలుగుاردو한국어SrpskiБългарски